Who are we..?
« a teamwork run by a passionate baker, Christophe Vasseur »
The path
As a former sales executive in the fashion industry, becoming a baker is not what one could call a predictable and soft personal evolution. It started many years ago when, as a child, I understood craft bakery as a way to create and to communicate, giving shape and life to my emotions and feelings out of a raw material and my own hands. Thus, I took off my blue suit and shinny leather shoes when I turned 30 to embrace a new life as a baker with, as a guideline, the will to restore old-fashion craft-bakery, back to the time when products were exceptional. In other words, I did not want to be just a baker. I wanted to be THE BAKER. Indeed, in march 2008, I am elected best baker in Paris by the famous gourmet magazine GAULT & MILLAU.
The bakery
Not many locations are suitable for such a goal. Accordingly, after 3 years of practice as an apprentice with one of the best bakers in town, I decided to work on my own and to move into one of the last authentic bakery, dating from 1889, in the heart of Paris. Located at the corner between rue Yves Toudic and rue de Marseille in the 10th of Paris, I opened in 2002, on Feb 22nd.
All the furniture is as old as the boutique, the idea being to travel 100 years backward when pushing the door...
My goal and values
Having chosen this work by passion, I strongly work at promoting tradition, an ancient know-how which is unfortunately disappearing. There is no compromise in my work : quality only.
My goal is to show that this profession is one othe most beautiful in the world as it allows the one who masters it to give a simple but intense happyness out of a piece of bread. . Actually, everything is said in a famous book from Marcel Pagnol, « la femme du boulanger », when the baker talks about his work this way :
« I'm gonna make a bread like none has ever tasted before and, in this bread, I will put a lot of love and friendship...».
